A premium fabric reflects exceptional brand voice
Wyeast Laboratories has been sharing their passion for premium fermentation products with craft beverage enthusiasts for over 30 years. Tucked away in Hood River, Oregon, where Mt. Hood meets the Columbia River Gorge, Wyeast Laboratories creates products for brewers, wine and cider makers, distillers, and other enthusiasts to reflect the purity and reliability these great landmarks represent. This region is rich in craft beverage and fermentation culture, and home to some of the best breweries and wineries in the world. Since 1986, they’ve been leading the way by providing premium fermentation products.
Having first connected with Wyeast at Great American Beer Festival, they came to us in search of custom branded apparel solutions which reflected their premium brand. With lifestyle merchandise being a growing trend within the brewing industry, Wyeast was looking to stay ahead of the curve. Specifically, they sought exceptional fabrics and a clean look and feel to their apparel which would portray their brand voice accurately to customers. It was also key that their image be maintained through great design. Working with a third party designer to capture what they needed, our role was to not only produce and deliver great products, but to ensure quality control in terms of ensuring the designs were adaptable for apparel production. We did this by turning their mockups into tech package project overviews for production and by creating cut sheets, which involved determining the size of the logos and other decorations and placing them accordingly on the cutsheets.