PRT Wheels

Designing an Ecommerce Website for an Off Road Adventure Brand


The PRT Wheels team has over four decades of off-roading and racing experience. Their passion for the sport carries over to our products. They engineer, design and manufacture quality products that they themselves would buy, sold at a price they would pay. Since their founding in 2010, they have continued to expand their innovative product line and build their customer base by simply focusing on providing the opportunity for fellow racers to upgrade their systems without breaking their bank.


Motivating others to get off the beaten path and play in the dirt, PRT Wheels is adrenaline fueled retailer for off-road wheels that are as rugged as their customers. We collaborated with PRT Wheels to design and develop an e-commerce website that reflected the “awesomeness” behind the sports their wheels are geared towards.


The guys behind PRT Wheels are one in the same with the interests and lifestyles of their customers. That’s exactly how we wanted their consumers to feel – as if they are buying from guys like them – that get it. Of course, the end goal of the site is to increase sales of their state-of-the-art wheels. Using the homepage as the perfect mixture between brand lifestyle and product introduction, the user experience of the website is sexy and awesome but at the same time, comfortable and user-friendly.

All in all, the website excels in encompassing the visual appeal of off-road sports, relating to the relevant audience and initiating a growth in online sales for PRT Wheels.