Brewing Industry Branded Merchandise Designed and Produced With Passion


Odell Brewing Co are tinkerers and experimenters in a relentless search for new and interesting ways to impact the character of their beer. Their obsession with quality is in every can, bottle, and pint they produce. This benchmark for quality carries across to the custom apparel and merchandise which they produce as extensions of their brand identity.


Merchandise and promotional products are instrumental in the brewing industry, where highly engaged customers clamor to purchase the latest branded merchandise featuring the beers they are most passionate about. In this instance, Odell came to us seeking fresh new merchandise designs which they could offer to customers in their online store. With the range of products available for sale in the store playing a key role in the types of products they order, they were specifically looking for custom leggings, as well as Odell branded koozies and hats. Their team was looking for a strong design aesthetic, as well as a quality to the materials, cut and fit of the merchandise.



This was a fun one for our team! With Odell envisaging distinct designs which closely aligned with their brand standards, we were really able to push the boundaries on the materials and features of the products. Taking their input to the drawing table, the designs we presented included a hat with a mesh insert and a subtle icon pattern on the front panel, and custom fit leggings with a high, thick waist band, and a gusseted, seamless crotch for a comfortable, athletic fit. With specific pantone color requirements and impactful logo placement, these custom branded apparel pieces were truly on-brand.

Odell Brewing describes their passion for brewing beer as the reason they get out of bed in the morning. At FlowState Marketing our passion is for helping businesses to thrive. It’s a challenge we enjoy – the expertise of our in-house design team and our relationships with trusted suppliers makes us a perfect design and production partner for Odell Brewing’s on-going promotional product needs.