ASR COMPANIES
Establishing Brand Voice Across Social Channels
EXECUTIVE SUMMARY
ASR Companies is a client-focused, general contractor specializing in the repair, restoration, renovation and improvement of occupied residential and commercial properties. ASR helps property owners, management companies, homeowners, builders,and government entities improve and enhance properties from the ground up.
98%
Increase in Engagement on Facebook
66.3%
Increase in Organic LinkedIn Impressions
CHALLENGES
ASR Companies came to us seeking help establishing their social media voice and presence. Having at the time only LinkedIn and Facebookpages,their online presence was predominantly inactive and lacking in identity. The challenge lay in developing consistent tone, voice and content on their social channels to inform existing and potential customers.
THE SOLUTION
FlowState Marketing was able to build out key Social Media platforms for the client (Facebook, Twitter, Instagram and Linked-In).Through creation of a building and maintenance blog, and the implementation an overarching tone of ‘social recruitment’ for ongoing talent acquisition and management, we were able to build out key social media platforms for the client (Facebook, Twitter, Instagram and LinkedIn). A mix of dynamic onsite video and photography captured a unique look and feel for the clients social channels.
