FIRE AND VINE
Build a Brand Website
Abrusci’s Fire & Vine is the new identity taking the place of it’s outdated former, Abrusci’s Italian. The restaurant has been a long-time Wheat Ridge, CO staple for authentic Italian food in a friendly family setting. When they moved to a new location and became the coolest urban Italian restaurant in the neighborhood, they needed our team’s help designing and developing a new website.
By redesigning the website, we were able to place the client in front of a broader audience and market them as a go-to for an entertaining atmosphere and exquisite urban Italian food.
Very experienced in the food industry, they knew where they needed to be but reached out to us for our expertise on how to brand themselves eﬀectively.
While the success of the Abrusci’s Italian name carried the restaurant far, they were falling short on keeping current with the demands of the dining industry and needs of their customers.
With the rebrand came a need to completely redesign the site ﬂow; visually and contextually. Through foundational SEO and the menus on site, the site was built for driving traffic. With collaboration from the client, it was determined that this would be done in two phases in order to slowly ‘take’ the audience on a journey from one location to the other. So that they could easily update and change menus and restaurant information in the backend, the client needed a robust site built code free. More importantly, the site needed to feel enticing and familiar for loyal customers and fresh to new customers engaging with the brand for the first time.
Phase 1 consisted of choosing colors and design elements that reflected the mood and messaging of the restaurant as well as a calm, rustic and trending vibe that would entice clientele. The first priority was the messaging strategy; this included figuring out what the priorities of the messaging of the new location would be. With consistent communication from the client, we settled on wood-ﬁred pizzas, unique Italian cuisine, and craft beer and wine. What soon emerged was a maroon, grey and white palette giving the site a modern and inviting feel. As a restaurant with the focus primarily on food, the final piece of Phase 1 was high-quality, mouth-watering pictures of food heavily incorporated into the UX journey.